Gigantik is a cloud-based fan engagement platform built for brands to manage the creation, distribution, and tracking of NFTs. I facilitated discussions with designers, engineers, and product owners to understand business goals and translated that into a flexible atomic design system for both a white-label marketplace and CMS. This system empowered the team to quickly explore and launch new features as part of their agile development approach. In that time, Gigantik attracted and retained several band partnerships including CNN, UFC, NBA, and NFL.