Traeger is the creator and category leader of the wood pellet grill, used to smoke, bake, roast, braise, and barbecue. Traeger is also a connected cooking platform, allowing users to monitor and control their grill from the Traeger app.

As design director at CARNEVALE, I facilitated communication and alignment of goals across several departments including marketing, product engineering, sales, and brand. I oversaw the redesign of the Traeger iOS/Android app, and defined UX/UI for several new IoT products. In those years, Traeger’s app score rose from 3.2 to 4.7 stars in the app store.