Jon Neill

Jon Neill

transformed a wild biography into a playful mobile game

transformed a wild biography into a playful mobile game

Oyaji is a casual hidden-object mobile game we created at CARNEVALE to explore how a simple, dreamlike experience could introduce players to the eccentric lore surrounding Soichiro Honda. The challenge was to design a lightweight, accessible game that felt fresh and replayable without overwhelming non-gamers. I led the design from early ideation through planning, level structure, and defining game objects and mechanics, collaborating closely with an illustrator and developers. The result was an illustration-driven mobile game with five playable levels, and original music.

Responsibilities:

  • Led end-to-end game design from initial concept through shipped release

  • Defined core narrative, game progression, and mechanics

  • Created and documented game objects, interactions, and level structure

  • Collaborated with illustrators to translate mechanics into clear, readable scenes

  • Partnered with developers to scope features, refine interactions, and optimize performance

  • Designed UI flows, menus, and in-game prompts to keep players oriented and engaged

  • Composed original music for each level to reinforce mood, pacing, and narrative tone

Oyaji is a casual hidden-object mobile game we created at CARNEVALE to explore how a simple, dreamlike experience could introduce players to the eccentric lore surrounding Soichiro Honda. The challenge was to design a lightweight, accessible game that felt fresh and replayable without overwhelming non-gamers. I led the design from early ideation through planning, level structure, and defining game objects and mechanics, collaborating closely with an illustrator and developers. The result was an illustration-driven mobile game with five playable levels, and original music.

jon@palmerneill.com | LinkedIn

Responsibilities:

  • Led end-to-end game design from initial concept through shipped release

  • Defined core narrative, game progression, and mechanics

  • Created and documented game objects, interactions, and level structure

  • Collaborated with illustrators to translate mechanics into clear, readable scenes

  • Partnered with developers to scope features, refine interactions, and optimize performance

  • Designed UI flows, menus, and in-game prompts to keep players oriented and engaged

  • Composed original music for each level to reinforce mood, pacing, and narrative tone